October 23, 2013. A tranquilized White Rhinoceros lies blindfolded (for it's comfort) shortly before being revived. The rhino had DNA samples taken, microchips implanted and ear patterns cut in it, to assist in tracking and tracing it - an attempt to combat rhino poaching. Rhino poaching skyrocketed in 2013 as demand for Rhino Horn grew. In Asia rhino horn is seen as a cure for many ailments as well as an aphrodisiac. This despite the fact that the horn is made of Keratin - the same matter that toenails are made of. Pilanesberg National Park.