Sixty years after Mao Zedong founded the People's Republic of China, communist ideology has mutated and been rebranded for modern times. The promotion of "Red Tourism" is a government supported scheme that reinforces national pride but also censors and minimizes past tragedies. Grand monuments, battle reenactments and tours of model communist villages glorify the deeds of past communist leaders, but hardly a reference can be found to the tens of millions who perished during the Great Leap Forward and the Cultural Revolution.

A portrait of Chairman Mao Zedong is seen reflected in wet pavement in "The East is Red" square (Dongfanghong square) of Nanjie village in Henan province, China on 31 October 2009.