Inside the car where two men were gunned down by assassins. The death industry is booming in the city of Juarez. Since Mexican President Felipi Calderon launched a 'war on drugs' at the start of 2007 Mexico has seen nothing but bloodshed -- the number of murders has quadrupled in Juarez and doubled across the country -- With approx. 1,600 deaths in 2008, Jaurez is now the deadliest city in the world, per capita.